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UX+UI Design
Cazoo's vehicle detail pages
As a product designer embeded on Cazoo's Select team - whose mission is help customers choose between cars at the end of their discovery journey - I was responsible for identifying problems along with our PM and coming up with solutions that aligned with the company's OKRs.
I gathered the UX team in multiple sessions so that we could come up with a medium term vision for the vehicle detail page (VDP) that focused on changing it from a spec sheet and turning it into a more conversational experience with UI consolidation in mind, while presenting customers with ancillary products like car care and finance, increasing the company's profitability. Communicating this data driven and research based vision for the VDP internally helped create a sense of direction for the teams involved towards an increased conversion for the business.
I also built a fully functioning HTML prototype ↗ for it because of Figma interaction limitations.
Cazoo's car reviews
As a product designer embeded on Cazoo's Content Marketing team - whose mission is support the customer in the beginning of their discovery journey for a car model that fits their lifestyle - I was responsible for helping the team streamline internal processes around the concepts of OOUX and how semantics are of major importance when using a CMS.
One of the largest projects I worked on was the rehaul of the car review pages, making them more semantic for SEO purposes, delivering more visual media content like video and photos, all the while making them feel lightweight and approachable for users who know very little about cars (such as me!). Heavily based on previous user research Cazoo had done on this topic, A/B testing proved that the average pageview time for this 2nd version of the template increased significantly, making it a success case.
I also built a fully functioning HTML prototype ↗ for it because of Figma interaction limitations.
SAPO Design System & Frontend Framework
When I was approached to design SAPO's 24 news website, I took that opportunity to push the bar and build something structural within the company: a design system and framework that would be able to support the 30+ media projects scattered around different technologies and architectures.
It took us two years to streamline every single media website but it now only takes a team of 3 to do what a team of 10+ previousy did, supporting 300M+ pageviews and 4.5M+ visitors. This efficiency also allowed us to start developing websites for 10+ partnerships such as Polígrafo, MAGG and A Nossa Prima.
Cloudflare Radar - Year In Review 2020
Cloudflare Radar is a very interesting service that promotes the company's services by anonymously sharing some of the global data it has access to.
The team needed some help and wanted to quickly put together one of those year in review websites. Of course traffic data may not be as appealing as what your music preferences were for that particular year but I did take some inspiration on Spotify's bold colors and simple typography because what really mattered was the content inside each chart. I really enjoyed the flexibility of Cloudflare's brand manual and colors and made my best to keep the page on brand.
Learned a lot about telling stories through data and how you can influence opinions with statistics.
Pandemia Clara
When the 2nd wave of the COVID-19 pandemic hit Portugal in October 2020, the government implemented a bunch of complicated measures that depended on four different risk tiers and location. While trying to understand all this stuff, me and a friend had an idea: wouldn't it be a lot easier if we could just choose a the county on a dropdown and a date on a calendar so that people would know the specific rules for that day?
During that weekend we had the MVP ready to go. In the following weeks lots of other features were added, one of which was the shift into a clearer, simpler language.
Visitor feedback was amazing and with no advertising we reached a total of 1M people in Portugal. You can read more about it in Público and MAGG.
MAGG
Founded by Ricardo Martins Pereira, co-founder of ultra-popular New In Town) and one of the masterminds behind the 2010s lifestyle editorial digital wave, MAGG is one of the most famous soft media websites in Portugal. While it was initially brought to life in partnerhip with the reknowned Observador, I was now responsible for its redesign. Although it was a tremendous challenge to re-work this design while respecting its pre-existing brand, the end result was a very happy client.
One of the amazing success cases built on SAPO's media framework, it only took about 3-4 weeks to put together.
Miranda
The product management strategy to launch a beauty website at SAPO set the creative team on a path to push internally for a different approach to brand strategy. And so Miranda was born, taking its name from Carmen Miranda Portuguese-speaking beauty icon extraordinaire.
Miranda means the one of who is looked at, which fits perfecly with the marketing communication strategy, inspired by Carmen's flamboyant style.
SAPO Biz
Undoubtedly the biggest and most challenging project I've ever participated in, SAPO Biz was a tool to build an online store. Online transactions, shipping prices, product variants, store template design and all the e-commerce mumbo jumbo made this a very humbling learning experience.
It was 9 months of hard work and dedication - and the first time I had to lead a team of designers in order to build the many different store templates.
Political reasons led to the project being abandoned soon after its release but I will always have a feeling of accomplishment for helping build it it, as well as a great respect for the e-commerce industry and its complexities.
SAPO Rebrand
Because SAPO is a very digital focused company, the internal design team had to fight its way to be the one working on a full rebranding of the company. I was part of this great endeavour to change what undeniably is one of the most famous Portuguese digital brands.
I was responsible for both typography decisions and application and uniformization of the brand on SAPO's websites and products.
Ticketline
Established in 1999, Ticketline is the leading online and offline ticketing company in Portugal. My first fully responsive website that supported every screen size.
I learned a little bit about the complexities of online ticketing, the issues with bots and seat reservations and other specificities very unique to this particular branch of e-commerce. I also learned to never use flags as buttons for language switching as it is a cultural mistake to assume a language is only spoken in a certain country.
Sampaio da Nóvoa 2016
Sampaio da Nóvoa is the father of a very good friend of mine. He went crazy and decided to run for the Portuguese Presidential Election in 2016. My first true experience with Wordpress, hands on. He placed second, losing to Marcelo Rebelo de Sousa.
Music
Lick It Back
The Ratazanas
Ouh La La!!
The Ratazanas
Algures no Meio do Nada
Contratempos
About Me
I'm currently working as a Senior Product Designer in Cazoo's top funnel journeys, helping customers understand the proposition value and decide which car models are best for them based on lifestyle, right in the beginning of their discovery.
I also work on the next step in the journey when customers already know what they want and need to understand every detail about each car, while reinforcing trust in the brand and bringing visibility to ancilliary products that increase profitability.
How did I get into digital design?
Back in 2007, after finishing my Computer Engineering degree, I started to feel really interested in designing for the digital medium. What started as a need to build some of my bands' websites soon grew into an absolute passion for designing and thinking about digital products.
What kind of stuff have I worked on?
Ever since 2008 I worked on multiplatform stuff like iPhone and Android apps, mobile specific browsers (back in the day), TV browsers and apps. From 2013-2015 I was involved in building several e-commerce and e-ticketing products from the ground up and 2016-2020 I helped envision and build a media framework for 30+ websites. Since 2021 I've been working in an automotive product company.
What's it like working with me?
I consider myself a very autonomous, collaborative, pro-active and pragmatic person, at the center of a triangle that encompasses design, development and product management. That allows me to help build products and features with a broader perspective in mind while embeding data and research results into my designs.
What else?
I'm also passionate about african-american music from the 60s and 70s. Stuff like Jamaican music, soul, funk, rhythm'n'blues and latin music make me move my fingers a lot while I'm working. That compelled me to start learning some musical instruments, be part of some bands and make some semi-professional recordings with friends.